Volume 85 Issue 26 | pp. 44-46
Issue Date: June 25, 2007

A New Science Channel

Organizations and scientists experiment with YouTube as an outreach tool
Department: Science & Technology

Scientific organizations face a challenge in communicating with the younger generation. Some organizations are dipping their toes in the waters where that generation swims—on the Web. Museums, scientific societies, and even scientific teams are starting to post videos on YouTube, the popular Google-owned online video website.

Last year, Carol Lynn Alpert and her coworkers at the Museum of Science, Boston, heard about a phenomenon that was sweeping the Internet-videos of fountains created by

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