Volume 86 Issue 14 | pp. 35-37
Issue Date: April 7, 2008

A Taste Sensation

Sweet and savory uses for biotechnology inspire flavor start-ups
Department: Business, Science & Technology

THE ANCIENT LATIN proverb de gustibus non est disputandum is often translated as "there's no accounting for taste." That was then. Now, researchers can account for taste perception, and their basic studies are starting to influence what people eat.

Foods today often contain more sugar, salt, and protein than a healthy diet needs. Chemists in start-up flavor companies are using the tools of biotechnology to reduce the negative health effects and high costs of ingredients . . .

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