Advertisement

If you have an ACS member number, please enter it here so we can link this account to your membership. (optional)

ACS values your privacy. By submitting your information, you are gaining access to C&EN and subscribing to our weekly newsletter. We use the information you provide to make your reading experience better, and we will never sell your data to third party members.

ENJOY UNLIMITED ACCES TO C&EN

Business

White Cars Sell Best

by Alexander H. Tullo
December 15, 2008 | A version of this story appeared in Volume 86, Issue 50

[+]Enlarge
Credit: DuPont
Credit: DuPont

Cars haven't been selling well in North America in 2008, but when they do, white sells best, according to DuPont's annual automotive popularity report. White and pearl made up 20% of the market in 2008. Silver—the color champ until white knocked it off the pedestal in 2007—and black both came in at 17%. DuPont says global color preferences are beginning to converge, although differences remain. In Europe, black makes up 26% of the market, followed by silver at 20% and gray at 18%.

Article:

This article has been sent to the following recipient:

0 /1 FREE ARTICLES LEFT THIS MONTH Remaining
Chemistry matters. Join us to get the news you need.