Volume 87 Issue 25 | pp. 26-27
Issue Date: June 22, 2009

A New Approach

Chemical industry association shifts to internet for communication
Department: Business
Keywords: ACC, Internet, communications

The American Chemistry Council is changing how it interacts with the larger world. Out is the essential2 advertising campaign that has appeared widely in magazines and on television in recent years. In is a more targeted approach involving blogs, Facebook, and Twitter.

That was one of the messages that came out of ACC's annual meeting, held earlier this month at the Broadmoor resort, in Colorado Springs, Colo. Somewhat sparsely . . .

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