Issue Date: March 30, 2011
Although waistlines across the U.S. continue to expand, many Americans still bypass low- and no-calorie soft drinks in favor of their sugary counterparts because of bitter off-notes they perceive from artificial sweeteners. Two molecules that can block those bitter flavors, and therefore enhance the taste of artificially sweetened food, beverages, and even medicines, were discussed on Tuesday at the ACS National Meeting in Anaheim.
"There's a strong push from the market to develop healthier products, . . .
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