Issue Date: October 31, 2011
The Cold Facts
To reduce the energy cost of washing clothes, chemistry may not be enough.
Procter & Gamble has three goals for making its laundry products business more environmentally sustainable over the next 10 years. The consumer goods giant wants 25% of its laundry raw materials to be derived from renewable resources and to use 20% less product packaging. It’s also pushing for 70% of all clothes to be cleaned in cold water.. . .
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