Volume 90 Issue 7 | pp. 12-19
Issue Date: February 13, 2012

Cover Stories

Odd Couplings

Drug firms engage in nontraditional research partnerships in a bid to get closer to the patient
Department: Business
Keywords: digital technology, pharmaceuticals, partnerships, insurance

In the pantheon of companies competing in the health care market, Proteus Biomedical is unique. A start-up based in Redwood City, Calif., Proteus has developed technology to attach a biodegradable digital device to a pill. After a patient swallows the pill, it transmits data on the body’s interaction with the medication.

Although the system sounds like the stuff of science fiction, one of the company’s first major partners was the venerable Swiss drugmaker . . .

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