Issue Date: July 7, 2014
Biobased Companies Take A Closer Look At Sustainability
Thanks to the emerging bioeconomy, renewable substances made from plants can now be found in places as varied as car interiors, laundry detergent, and plastic bottles. But as the industry works feverishly to increase its scale, the marketing trope that “plant-based” is equal to sustainable may lose luster, unless green claims can be backed by data.
Consumer goods makers want to buy more biobased materials. Yet they point out that most life-cycle assessments for these . . .
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