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Business
General Mills Picks Natural Ingredients
by Melody M. Bomgardner
June 29, 2015
| A version of this story appeared in
Volume 93, Issue 26
Food maker General Mills says it plans to use only natural colors and flavors in the 40% of its cereals, including Trix, that still contain synthetic ingredients. The company says the move, to take place over the next two to three years, is driven by requests from customers; it follows similar changes by candy makers Nestlé and Hershey. Some substitutions, such as using natural vanilla, are straightforward, but General Mills says reformulating cereals that contain marshmallows will take longer.
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