Volume 93 Issue 32 | p. 37 | Concentrates
Issue Date: August 17, 2015

Kellogg’s To Kick Artificial Ingredients

Department: Business
Keywords: food ingredients, flavors and fragrances

Kellogg’s has joined competitor General Mills in pledging to remove artificial flavors and colors from its cereals. Paul Norman, president of Kellogg North America, told investors in a conference call that “consumers are looking for foods with simpler ingredients.” The company already makes 75% of its cereals without artificial colors and more than half without artificial flavors, he noted. Kellogg expects to complete the transition by the end of 2018.

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