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Business
Ashland Gets New Fix On Hair
by Marc S. Reisch
January 26, 2015
| A version of this story appeared in
Volume 93, Issue 4
Ashland has launched a hairstyling polymer, dubbed Advantage 4910, for use in aerosol sprays. Ashland gained the ability to make the octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer, hitherto only available from AkzoNobel, after developing its own technology to make a key monomer, N-tert-octylacrylamide. Blended with other polymers in Ashland’s line, Advantage 4910 can be used to modify the hold time, stiffness, and texture offered by hair sprays.
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