Volume 94 Issue 30 | p. 39 | ACS Comments
Issue Date: July 25, 2016

Using branding and social media for effective science communication

By Jennifer L. Maclachlan, Chair, ACS Committee on Public Relations & Communications
Department: ACS News
Keywords: ACS, Comment

As the sales and marketing professional for my family-owned and -operated analytical instrumentation manufacturing company PID Analyzers, I believe that being an early adopter of digital and social media initiatives has been an asset for both our company’s brand recognition in the industry and for our personal brands: @pidgirl (me) and @pidguy (my dad, Jack Driscoll, who started the company).

Creating a personal brand and developing a social strategy to communicate your science are critical . . .

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