Volume 95 Issue 18 | pp. 26-27 | C&EN Talks With
Issue Date: May 1, 2017

Michael Braungart is bullish about the future of fully recyclable products

Originator of Cradle to Cradle is confident young chemists are poised to finally make manufacturing sustainable
Department: Business
Keywords: sustainability, cradle to cradle, Braungart

Sometimes-controversial chemist and environmental activist Michael Braungart has a clear picture of the way the chemical industry—and the wider world—should work if it is to be sustainable.

He thinks the billions of dollars spent annually on environmental services companies should be redirected to scientific research, and that chemists should be the ones heading chemical companies. According to Braungart, chemists are best placed to solve global sustainability problems. He’s also convinced that Donald J. Trump is . . .

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