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Business

Eastman launches new acetate fiber brand

by Marc S. Reisch
January 30, 2017 | A version of this story appeared in Volume 95, Issue 5

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Credit: Eastman Chemical
Fabric made with Eastman’s Naia fiber.
Peach colored fabric covers a model’s torso.
Credit: Eastman Chemical
Fabric made with Eastman’s Naia fiber.

Eastman Chemical, a maker of cellulose acetate fiber for draperies and bedspreads, has launched a new brand of cellulose acetate filament fiber it has dubbed Naia. Intended for women’s intimate apparel, Eastman says the fiber is made with wood pulp “derived exclusively from sustainably managed and certified forests.”

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