P&G Relaunches PUR Packets In U.S. | Chemical & Engineering News
Volume 86 Issue 8 | p. 18 | Concentrates
Issue Date: February 25, 2008

P&G Relaunches PUR Packets In U.S.

Department: Business

Procter & Gamble and partner Reliance Products are selling outdoor recreation and emergency preparedness kits containing P&G's PUR water treatment packets in U.S. stores. PUR was a commercial flop when first launched in 2003. P&G turned the packets into a humanitarian coup, however, by providing them at cost to philanthropic agencies for distribution in developing countries. Containing the disinfectant calcium hypochlorite and the flocculant iron sulfate, a PUR packet can purify 10 L of water. P&G says any profits it earns in the U.S. will be used to provide the packets in developing countries.

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