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Business
Fujifilm, Reddy’s Form Generics Venture
by Jean-François Tremblay
August 8, 2011
| A version of this story appeared in
Volume 89, Issue 32
Fujifilm and Dr. Reddy’s Laboratories have agreed to form a joint venture to develop and sell generic pharmaceuticals in Japan. The new unit will be owned 51% by Fujifilm and 49% by Dr. Reddy’s. Japan is the world’s second-largest market for generic drugs, yet less than a quarter of Japanese doctors’ prescriptions are for generic drugs, the companies note. In the U.S., more than two-thirds of prescriptions are for generics, the firms add.
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