Volume 89 Issue 42 | pp. 22-26
Issue Date: October 17, 2011

Cover Stories: Emerging Strategies

Shifting Generics To The Super Side

Some generic drug makers aim to innovate and create differentiated products in a competitive market
Department: Business
Keywords: pharmaceuticals, generics, product development, formulation

Patents soon expiring on many billion-dollar drugs will lead to a glut of compounds that generic drug producers can duplicate. As a result, near-term generics sales are projected to grow two to three times faster than the overall pharmaceutical market. Yet the drug industry’s current new product drought means a slowing in growth in generics is inevitable.

Large, diversified generics companies may still be able to make money on low-cost, high-volume products, but other companies . . .

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