Volume 90 Issue 20 | pp. 20-21 | Concentrates
Issue Date: May 14, 2012

Huntsman Corp. Rolls Out Pigments

Department: Business
Keywords: pigments, titanium dioxide, solar reflecting

Titanium dioxide maker Huntsman Corp. has launched a new line of light-reflecting pigments. Huntsman says the new pigments, dubbed Altiris, can be used in any color of paint formula, even black. This can increase solar reflection by more than 100%, reducing cooling requirements in cars and buildings. Additionally, the company says the pigments can be used to reduce warping in plastics applications, such as vinyl siding.

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