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Materials

Huntsman Corp. Rolls Out Pigments

by Alexander H. Tullo
May 14, 2012 | A version of this story appeared in Volume 90, Issue 20

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Credit: Huntsman
Huntsman says Altiris pigments can help keep cars cool.
Coatings incorporating Huntsman’s new line of solar reflecting pigments.
Credit: Huntsman
Huntsman says Altiris pigments can help keep cars cool.

Titanium dioxide maker Huntsman Corp. has launched a new line of light-reflecting pigments. Huntsman says the new pigments, dubbed Altiris, can be used in any color of paint formula, even black. This can increase solar reflection by more than 100%, reducing cooling requirements in cars and buildings. Additionally, the company says the pigments can be used to reduce warping in plastics applications, such as vinyl siding.

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