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Business

General Mills Picks Natural Ingredients

by Melody M. Bomgardner
June 29, 2015 | APPEARED IN VOLUME 93, ISSUE 26

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Credit: General Mills
Kids’ cereal Trix before (left) and after removing artificial colors.
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Credit: General Mills
Kids’ cereal Trix before (left) and after removing artificial colors.

Food maker General Mills says it plans to use only natural colors and flavors in the 40% of its cereals, including Trix, that still contain synthetic ingredients. The company says the move, to take place over the next two to three years, is driven by requests from customers; it follows similar changes by candy makers Nestlé and Hershey. Some substitutions, such as using natural vanilla, are straightforward, but General Mills says reformulating cereals that contain marshmallows will take longer.

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