Volume 93 Issue 26 | p. 15 | Concentrates
Issue Date: June 29, 2015

General Mills Picks Natural Ingredients

Department: Business
Keywords: food ingredients, natural colors, flavors and fragrances
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Kids’ cereal Trix before (left) and after removing artificial colors.
Credit: General Mills
Kids’ cereal Trix before (left) and after reformulation.
 
Kids’ cereal Trix before (left) and after removing artificial colors.
Credit: General Mills

Food maker General Mills says it plans to use only natural colors and flavors in the 40% of its cereals, including Trix, that still contain synthetic ingredients. The company says the move, to take place over the next two to three years, is driven by requests from customers; it follows similar changes by candy makers Nestlé and Hershey. Some substitutions, such as using natural vanilla, are straightforward, but General Mills says reformulating cereals that contain marshmallows will take longer.

 
Chemical & Engineering News
ISSN 0009-2347
Copyright © American Chemical Society

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