Kellogg’s To Kick Artificial Ingredients | Chemical & Engineering News
Volume 93 Issue 32 | p. 37 | Concentrates
Issue Date: August 17, 2015

Kellogg’s To Kick Artificial Ingredients

Department: Business
Keywords: food ingredients, flavors and fragrances
[+]Enlarge
Removing artificial colors from Froot Loops will be a challenge for Kellogg’s.
Credit: Shutterstock
Kellogg’s Froot Loops.
 
Removing artificial colors from Froot Loops will be a challenge for Kellogg’s.
Credit: Shutterstock

Kellogg’s has joined competitor General Mills in pledging to remove artificial flavors and colors from its cereals. Paul Norman, president of Kellogg North America, told investors in a conference call that “consumers are looking for foods with simpler ingredients.” The company already makes 75% of its cereals without artificial colors and more than half without artificial flavors, he noted. Kellogg expects to complete the transition by the end of 2018.

 
Chemical & Engineering News
ISSN 0009-2347
Copyright © American Chemical Society

Leave A Comment

*Required to comment