Volume 94 Issue 36 | p. 11 | News of The Week
Issue Date: September 12, 2016

Signal in the noise: The K-beauty boom

C&EN and CAS examine the intellectual property behind the cosmetics in South Korea
Department: Science & Technology
Keywords: specialty chemicals, cosmetics, personal care, Asia, South Korea

Long popular in South Korea, “BB creams”—trendy, all-in-one products meant to replace serum, moisturizer, primer, foundation, and sunblock—are now a fixture of drugstore shelves in Asia and the rest of the world. An analysis by CAS, a division of the American Chemical Society, reveals the intellectual property behind the explosion of this and other “K-beauty” products, which are a growing component of the more than $110 billion global skin care market. On a per capita . . .

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