Advertisement

If you have an ACS member number, please enter it here so we can link this account to your membership. (optional)

ACS values your privacy. By submitting your information, you are gaining access to C&EN and subscribing to our weekly newsletter. We use the information you provide to make your reading experience better, and we will never sell your data to third party members.

ENJOY UNLIMITED ACCES TO C&EN

Business

Mars Is Latest To Ax Synthetic Colors

by Melody M. Bomgardner
February 15, 2016 | A version of this story appeared in Volume 94, Issue 7

[+]Enlarge
Credit: Mars
Mars will remove synthetic food colors from M&M’s and other edibles.
A picture of M&Ms.
Credit: Mars
Mars will remove synthetic food colors from M&M’s and other edibles.

In what it describes as a “massive undertaking,” Mars, the company behind M&M’s candy, says it will remove synthetic colors from all of its confections, foods, and drinks. The announcement follows similar vows by rivals Hershey and Nestlé and cereal giants General Mills and Kellogg’s. In the U.K., M&M’s already sport natural colors made from curcumin, carmine, caramel, carotene, beets, and anthocyanins. Developing new formulations for all 50 of its brands will take about five years, Mars says.

Article:

This article has been sent to the following recipient:

0 /1 FREE ARTICLES LEFT THIS MONTH Remaining
Chemistry matters. Join us to get the news you need.