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Consumer Products

BASF embraces personalized cosmetics

by Marc S. Reisch
February 1, 2019 | APPEARED IN VOLUME 97, ISSUE 5

 

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Credit: BASF
B2B's device mixes consumer-selected cosmetic-ingredient capsules.

BASF has formed a strategic partnership with B2B Cosmetics, a French firm planning to market a device allowing consumers to make personalized cosmetics. The device won an innovation award at the recent Consumer Electronics Show in Las Vegas. BASF, which makes personal care ingredients, also made a strategic investment in B2B.

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