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Volume 88 Issue 35 | pp. 15-16
Issue Date: August 30, 2010

Hot Market For A Cool Chemical

Eyeing an opportunity, the world’s synthetic menthol producers expand
Department: Business
Keywords: menthol, aroma chemicals, India

A product added to toothpaste, cigarettes, cough drops, and other prosaic consumer goods might be expected to occupy the sleepy backwaters of the chemical industry. That’s not the case with menthol these days.

Earlier this summer, the world’s largest chemical company, BASF, said it would enter the synthetic menthol market by constructing the world’s largest menthol plant using brand-new technology. Just 10 days later, the current leading synthetic menthol producer, Symrise, . . .

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