Bayer Readies A 'Media Facade' | Chemical & Engineering News
Volume 85 Issue 21 | p. 16 | Concentrates
Issue Date: May 21, 2007

Bayer Readies A 'Media Facade'

Department: Business
Credit: Bayer

Bayer's former high-rise headquarters in Leverkusen, Germany, will not be demolished as originally planned but converted into what company officials call a media facade. The firm has moved into an adjacent four-story crescent-shaped glass headquarters. The old 400-foot-tall building will be gutted, leaving just a metal frame that will be wrapped in a transparent stainless steel fabric. Some 3.5 million light-emitting diodes will be embedded in the frame, allowing the creation of animated images and light effects.

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