Issue Date: May 21, 2007
Bayer Readies A 'Media Facade'
Bayer's former high-rise headquarters in Leverkusen, Germany, will not be demolished as originally planned but converted into what company officials call a media facade. The firm has moved into an adjacent four-story crescent-shaped glass headquarters. The old 400-foot-tall building will be gutted, leaving just a metal frame that will be wrapped in a transparent stainless steel fabric. Some 3.5 million light-emitting diodes will be embedded in the frame, allowing the creation of animated images and light effects.
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