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Rohm and Haas has updated the roof on its Philadelphia headquarters building using its own elastomeric coating to reduce energy costs and provide longer life. According to Colin Gouveia, a Rohm and Haas marketing director, "By helping to reduce the urban heat island effect by providing a cool, reflective surface, elastomeric coatings are a sustainable technology that demonstrates the way people need to think and act in regard to the environment."
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