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Firmenich, the world's largest privately owned flavor and fragrance company, will collaborate with Senomyx to develop novel flavor ingredients that provide a cooling effect. During the three-year collaboration, San Diego-based Senomyx will use its taste-receptor-based assays and screening technologies to discover ingredients for Firmenich. Senomyx says it has already identified several compounds that provide a cool taste and appear "significantly more potent than menthol."
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