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Consumer products maker SC Johnson and a project funded by the U.S. Agency for International Development are teaming up to help Rwandan farmers boost production of pyrethrum. Extracted from the dried heads of chrysanthemum flowers, pyrethrum is a natural insecticide used in SC Johnson products such as Raid. By helping farmers better plan the growing and drying of chrysanthemums, the partners hope to triple dried-flower production in Rwanda to 1,200 tons in 2010.
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