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Business
BASF Signs Japanese Cobranding Deal
by Jean-François Tremblay
May 24, 2010
| A version of this story appeared in
Volume 88, Issue 21
Emulating the Intel Inside logo seen on many personal computers, household cleaning erasers from Japan’s Wako will bear BASF’s logo with the message “Contains high-quality foam Basotect from BASF.” Cobranding deals involving chemical companies are relatively rare. Basotect is an abrasive foam made from melamine resins that works like a “soft sandpaper” to remove stains from surfaces.
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