BASF Signs Japanese Cobranding Deal | May 24, 2010 Issue - Vol. 88 Issue 21 | Chemical & Engineering News
Volume 88 Issue 21 | p. 19 | Concentrates
Issue Date: May 24, 2010

BASF Signs Japanese Cobranding Deal

Department: Business
Keywords: Cobranding, Japan
Credit: BASF
8821bcon_BASF
 
Credit: BASF

Emulating the Intel Inside logo seen on many personal computers, household cleaning erasers from Japan’s Wako will bear BASF’s logo with the message “Contains high-quality foam Basotect from BASF.” Cobranding deals involving chemical companies are relatively rare. Basotect is an abrasive foam made from melamine resins that works like a “soft sandpaper” to remove stains from surfaces.

 
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