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Business

BASF Signs Japanese Cobranding Deal

by Jean-François Tremblay
May 24, 2010 | APPEARED IN VOLUME 88, ISSUE 21

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Credit: BASF
8821bcon_BASF.jpg
Credit: BASF

Emulating the Intel Inside logo seen on many personal computers, household cleaning erasers from Japan’s Wako will bear BASF’s logo with the message “Contains high-quality foam Basotect from BASF.” Cobranding deals involving chemical companies are relatively rare. Basotect is an abrasive foam made from melamine resins that works like a “soft sandpaper” to remove stains from surfaces.

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