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Business

Ashland Gets New Fix On Hair

by Marc S. Reisch
January 26, 2015 | A version of this story appeared in Volume 93, Issue 4

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Credit: Ashland
Ashland’s aerosol hair spray lab in Bridgewater, N.J.
Ashland’s aerosol hair spray lab in Bridgewater, N.J.
Credit: Ashland
Ashland’s aerosol hair spray lab in Bridgewater, N.J.

Ashland has launched a hairstyling polymer, dubbed Advantage 4910, for use in aerosol sprays. Ashland gained the ability to make the octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer, hitherto only available from AkzoNobel, after developing its own technology to make a key monomer, N-tert-octylacrylamide. Blended with other polymers in Ashland’s line, Advantage 4910 can be used to modify the hold time, stiffness, and texture offered by hair sprays.

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