ERROR 1
ERROR 1
ERROR 2
ERROR 2
ERROR 2
ERROR 2
ERROR 2
Password and Confirm password must match.
If you have an ACS member number, please enter it here so we can link this account to your membership. (optional)
ERROR 2
ACS values your privacy. By submitting your information, you are gaining access to C&EN and subscribing to our weekly newsletter. We use the information you provide to make your reading experience better, and we will never sell your data to third party members.
The American Chemistry Council launched the next phase of its two-year-old education program last week, debuting two television advertisements designed to increase the public's awareness of chemistry's contributions to modern life and the industry's role in the U.S. economy. ACC CEO Jack N. Gerard says the new TV ads, part of the trade group's essential2 advertising campaign, "reflect on the value we provide to society" and seek to "close the information gap between the public and their understanding of us in the business of chemistry." Gerard says ACC plans to spend $20 million during the next year on the effort, which will include print and broadcast advertising, banner ads on targeted websites, public relations, and employee communications. About $14 million will be spent on the two TV ads, which will run through September 2008 on national cable news, sports, and entertainment networks, including CNN, Fox News Channel, Discovery Channel, History Channel, and ESPN. Before the campaign was launched in September 2005, an ACC survey showed that 47% of "informed Americans" had a favorable view of the chemical industry. That figure has improved to 50%, says ACC Communications Manager Stephen Gardner.
Join the conversation
Contact the reporter
Submit a Letter to the Editor for publication
Engage with us on Twitter