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Business

BASF Colors Concept Car

by Marc S. Reisch
November 3, 2008 | A version of this story appeared in Volume 86, Issue 44

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Credit: BASF
Credit: BASF

Automaker Mazda unveiled an environmentally friendly urban concept car at the Paris International Motor show last month. Dubbed Kiyora, which in Japanese means clean and pure, the light, fuel-efficient car is designed to appeal to young European drivers. It features transparent polycarbonate doors and a paint finish developed by BASF Coatings.

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