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Business

Europe: Fragile recovery awaits the return of end-market demand

by Melody Voith
January 11, 2010 | A version of this story appeared in Volume 88, Issue 2

In Europe, evidence suggests that most chemical sectors are over the worst of the downturn. But in the new year, the pace of growth will be modest and the overall recovery fragile. It will likely be several years before European chemical output regains the peak seen in the first quarter of 2008.

In 2009, chemical output excluding pharmaceuticals fell an estimated 12.4%, according to Moncef Hadhri, an economist with the European Chemical Industry Council (CEFIC). As in the U.S., basic chemicals suffered the most, thanks to steep drops in demand from the automotive and construction markets. As the turnaround begins, CEFIC forecasts that chemical output will grow 4.7% in 2010.

Hadhri calls 2010 a transition year. “As the considerable stimuli given by government incentives such as car scrappage schemes are withdrawn, real consumer demand has to take over,” he says. But he sees no sign of major inventory rebuilding by customers. Firms will proceed with caution as difficult credit and liquidity conditions continue to plague manufacturing industries.

The recession took the biggest bite out of chemical powerhouse Germany, where the drop in demand for basic chemicals led overall chemical output to plunge 13.9% in 2009, says David Thomas, senior industrial economist at consultancy Oxford Economics. Oxford’s “World Chemical Service” report predicts that German output will grow 9.0% this year.

Germany’s turnaround began the second quarter of 2009, Thomas observes. “Basic chemicals grew more than 10% between the first and second quarter of 2009 and again in the third quarter.” But the recovery has been modest. “Customers are not restocking to build stocks to a high level but to a level necessary to work with.”

Compared with basic chemicals, German pharmaceuticals took a relatively gentle dip, declining about 3% in 2009. But Thomas forecasts slow growth of 1 to 2% in 2010. “There has been a lot of cutting back on new products,” he says.

The economic picture is similar outside Germany. But because France, Italy, and the U.K. depend less on basic chemicals, the downturn was not as sharp, Thomas observes.

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