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PepsiCo To Pull Brominated Vegetable Oil Out Of Gatorade

Soft Drinks: Plans to replace ingredient come on tails of negative perception, online petition

by Alexander H. Tullo
January 31, 2013 | APPEARED IN VOLUME 91, ISSUE 5

A Mississippi teenager is declaring victory following PepsiCo’s decision to pull brominated vegetable oil from its Gator­ade sports drink line.

Brominated vegetable oil (BVO) is used to keep citrus flavors suspended in soft drinks such as Mountain Dew and some flavors of Gatorade. It is prohibited in some countries and the European Union but allowed in the U.S. and Latin America.

Last year, 15-year-old Sarah Kavanagh says that she Googled “brominated vegetable oil” after seeing it on the list of ingredients for orange-flavored Gatorade. She found an article that said it was patented for use as a flame retardant. She started an online petition on change.org, signed by more than 206,000 people, asking Gatorade to stop using it.

In a statement, PepsiCo says, “We are making this change because we know that some consumers have a negative perception of BVO in Gatorade.” Over the next few months, the company says, it will replace BVO with sucrose acetate isobutyrate, which is allowed all over the world.

PepsiCo has announced no plans to change Mountain Dew, saying: “We can assure you that Mountain Dew is safe.”

Kantha Shelke, a food scientist and a spokeswoman for the Institute of Food Technologists, notes that BVO wasn’t always permitted in the U.S. About 50 years ago, FDA removed it from the market, but in 1977, it was approved for use in concentrations of up to 15 ppm.

Still, Shelke points out that at that time people consumed soft drinks only occasionally. “Today, the consumption of some of these beverages, particularly by a certain demographic, which is young males, is quite high,” she says.

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Comments
jonathan (January 31, 2013 10:16 PM)
if you're replacing brominated vegetable oil (read FLAME RETARDANT) from one product (gatorade) replace it in ALL products...the statement/perception that it's "safe" in another/any product is specious...it's still FLAME RETARDANT...perhaps pepsico would like another petition?
PhD Chemist (February 4, 2013 3:40 PM)
They didn't remove another fire retardant commonly used in beverages - WATER!!!
Down with dihydrogen monoxide!

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