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Business

Consumer Firms Drop Unloved Chemicals

by Michael McCoy
April 27, 2015 | A version of this story appeared in Volume 93, Issue 17
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Credit: Kraft
Kraft is eliminating artificial color from its iconic macaroni and cheese product.
Kraft macaroni and cheese on a shelf.
Credit: Kraft
Kraft is eliminating artificial color from its iconic macaroni and cheese product.

Kraft Foods says it will eliminate synthetic colors from its Kraft Macaroni & Cheese product by the end of the year. The company intends to replace the synthetic colors, Yellow 5 and 6, with those derived from natural sources such as paprika, annatto, and turmeric. Separately, Home Depot has asked its suppliers to stop using ortho-phthalate plasticizers in the manufacture of vinyl flooring by the end of the year.

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