Volume 93 Issue 26 | p. 15 | Concentrates
Issue Date: June 29, 2015

General Mills Picks Natural Ingredients

Department: Business
Keywords: food ingredients, natural colors, flavors and fragrances

Food maker General Mills says it plans to use only natural colors and flavors in the 40% of its cereals, including Trix, that still contain synthetic ingredients. The company says the move, to take place over the next two to three years, is driven by requests from customers; it follows similar changes by candy makers Nestlé and Hershey. Some substitutions, such as using natural vanilla, are straightforward, but General Mills says reformulating . . .

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