Issue Date: June 20, 2016
More rabbits from fewer hats
BASF used to be the company that—with a flourish—would announce record R&D spending every year. It is still the only chemical firm in the world to have an R&D bill of more than $2 billion, but BASF is now looking to squeeze more innovation out of the same amount of money—or even less.
“The company needs to adapt its established approaches to changing conditions,” Martin Brudermüller, BASF’s board member responsible for . . .
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