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Reebok plans to build a small factory in Rhode Island that will manufacture shoes incorporating a new polyurethane resin developed by BASF. Rather than rely on the traditional mold-based process, the factory will create shoe outsoles using a three-dimensional drawing technique. Robots squirt the liquid polyurethane in a lacey web that is wrapped around the rest of the shoe. Reebok currently produces all of its shoes at factories in Asia.
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