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Business

Students won’t sweat the school year

by Alexander H. Tullo
May 15, 2017 | A version of this story appeared in Volume 95, Issue 20
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Credit: Fruit of the Loom
Fruit of the Loom briefs will soon contain Dow antimicrobial technology.
A photo of Fruit of the Loom briefs.
Credit: Fruit of the Loom
Fruit of the Loom briefs will soon contain Dow antimicrobial technology.

Every cloud has a silver lining, and soon, Fruit of the Loom men’s underwear will too. The clothing brand has teamed with Dow Chemical to develop the Dual Defense system to reduce odor and wick away moisture. Dual Defense incorporates Silvadur, a Dow technology that uses polymers to release antimicrobial silver ions. Boxers, briefs, and undershirts will be available by back-to-school season.

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