Issue Date: March 5, 2018 | Web Date: March 1, 2018
At Levi’s, lasers wear your jeans
No one wants to be caught wearing dad jeans. And so while denim trends are always evolving, it’s clear that the vintage look has legs. Now Levi Strauss & Co. has a faster and greener process to make new jeans look old. It is swapping oxidizing chemicals and pumice stones for digital image files and . . .
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- Chemical & Engineering News
- ISSN 0009-2347
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