Volume 96 Issue 10 | p. 8 | News of The Week
Issue Date: March 5, 2018 | Web Date: March 1, 2018

At Levi’s, lasers wear your jeans

New digital process produces vintage looks with fewer chemicals
Department: Business
News Channels: Materials SCENE
Keywords: Consumer products, Levi's, jeans, sustainable apparel, textiles

No one wants to be caught wearing dad jeans. And so while denim trends are always evolving, it’s clear that the vintage look has legs. Now Levi Strauss & Co. has a faster and greener process to make new jeans look old. It is swapping oxidizing chemicals and pumice stones for digital image files and . . .

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ISSN 0009-2347
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