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Consumer Products
BASF embraces personalized cosmetics
by Marc S. Reisch
February 1, 2019
| A version of this story appeared in
Volume 97, Issue 5
Credit: BASF
B2B's device mixes consumer-selected cosmetic-ingredient capsules.
BASF has formed a strategic partnership with B2B Cosmetics, a French firm planning to market a device allowing consumers to make personalized cosmetics. The device won an innovation award at the recent Consumer Electronics Show in Las Vegas. BASF, which makes personal care ingredients, also made a strategic investment in B2B.
Chemical & Engineering News
ISSN 0009-2347
Copyright © 2024 American Chemical Society
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