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Unilever says it has reached its goal of disclosing specific fragrance ingredients in its US personal care and beauty products down to 0.01% of the product formula. The company announced the initiative in February 2017. Ingredient listings span 1,100 products across 15 brands. Consumers can now review full ingredient lists by using a smartphone app to scan a product’s digital label or finding the product on Unilever’s SmartLabel website. Next, Unilever will list fragrance ingredients on US product labels that are deemed to be allergens by the European Union.
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