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Agriculture

Bayer to buy strawberry unit

by Alexander H. Tullo
September 29, 2023 | A version of this story appeared in Volume 101, Issue 32
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Strawberries, some red, some green, growing on a plant.
Credit: Bayer
Bayer is entering the strawberry business.

The agricultural chemical, seed, and pharmaceutical company Bayer is entering the strawberry business with the purchase of strawberry assets of the England-based NIAB, formerly known as the National Institute of Agricultural Botany. Bayer says strawberries are the fastest-growing fruit crop in terms of consumer demand. They also account for 23% of fresh fruit sales.

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