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Provivi, a California-based start-up developing pheromones to control insect pests, has raised $85 million in its third round of funding from investors including BASF Venture Capital. The company, one of C&EN’s 10 Start-Ups to Watch in 2015, uses enzymes to make the chemicals that insects emit to attract mates. When the man-made pheromones are released in or near a crop, they disrupt pests’ ability to reproduce. Provivi’s first target is the fall armyworm.
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