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Insempra is launching a fermentation- derived version of α-ionone, a flavor and fragrance molecule that smells like fresh violets and raspberries. The underlying technology was developed by Phytowelt Green Technologies. The α-ionone molecule can be produced synthetically or from natural sources, such as raspberries, almonds, and blackberries. Insempra says that customers are increasingly demanding natural ingredients but that sourcing α-ionone from crops is unsustainable.
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