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Pharmaceuticals

Pfizer rebrands with new logo

by Michael McCoy
January 8, 2021 | A version of this story appeared in Volume 99, Issue 2
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An image of Pfizer's new logo.
Credit: Pfizer

Pfizer exited the generic drug business in November by combining its Upjohn unit with the generics firm Mylan to form Viatris. Pfizer is now rebranding itself as a science and innovation leader rather than a fast follower, and it has a new logo evoking the DNA double helix. “Pfizer is no longer in the business of just treating diseases—we’re curing and preventing them,” CEO Albert Bourla says in a statement announcing the change.

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