Issue Date: March 12, 2012
Be Careful Of ‘Green’
I get nervous when I see the oft-used term “green” in technical news stories. A photo caption in the article about fermentative rubber substrates reads, “Green Wheels” (C&EN, Dec. 12, 2011, page 18).
However, at no point within the story is the relevant green argument made. Presumably, it is that pound for pound, isoprene’s fermentative CO2 material balance is favorable compared with nature’s and ethylene’s. Yet in another part of the story, the author hints that such a claim is improbable.
C&EN is a scientific publication. I expect a higher standard of reporting than generously sprinkling the term green about like so much seasoning.
By William A. Larsen
- Chemical & Engineering News
- ISSN 0009-2347
- Copyright © American Chemical Society