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Environment

P&G floats bottle made of beach plastic

by Alex Scott
January 30, 2017 | A version of this story appeared in Volume 95, Issue 5

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Credit: P&G
Virginie Helias, vice president of global sustainability at P&G, shows off the new shampoo bottle, made in part from ocean waste.
A picture of a woman holding up a bottle of shampoo.
Credit: P&G
Virginie Helias, vice president of global sustainability at P&G, shows off the new shampoo bottle, made in part from ocean waste.

Procter & Gamble has developed a bottle for its Head & Shoulders shampoo that is made of up to 25% recycled plastic collected from beaches. P&G will sell its shampoo in 170,000 of the bottles in France this summer. The waste was collected by thousands of volunteers and hundreds of nongovernmental organizations. P&G developed the packaging in association with Trenton, N.J.-based postconsumer waste recycling firm TerraCycle and French water and waste treatment firm Suez.

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