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Consumer Products

AkzoNobel to sell leftover paint

by Alex Scott
October 4, 2019 | APPEARED IN VOLUME 97, ISSUE 39

 

09739-buscon11-paint.jpg
Credit: AkzoNobel
AkzoNobel says its new paint should appeal to customers with sustainability goals.

In what it calls a first, AkzoNobel will soon begin selling paint that is made up of 35% consumer paint leftovers. The product, sold under the Evolve brand, will initially be available only in white in 5 L cans. The waste management company Veolia will collect, sort, filter, and refine white paint left in old cans; AkzoNobel will then “reengineer” the material with new paint and test it. The approach is aimed at reducing Evolve paint’s carbon footprint by over 10%, the company says.

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